This month, we settled into our home at Boho 4, which means we have made the final transition from the accelerator part of the programme into our incubator here at Searchcamp.
Now that Searchcamp 1 has drawn to a close, we have been gearing ourselves up for what’s ahead, including organising some awesome events for Global Entrepreneurship Week 2013 with our founding partners, Teesside University.
“GEW” takes place from the 18th – 24th November, and Searchcamp are planning a packed week of events for founders, entrepreneurs, academics and students.
Bobby Paterson, Programme Director of Searchcamp explains: “Our relationship with Teesside University has gone from strength to strength. They are clearly very committed to developing entrepreneurship at the university in a variety of different ways.
“Whether it be on the tech side or the business side, entrepreneurship and being a startup founder is a real career opportunity, and the university is so committed to this. As a result of that, the university have come to us about Global Entrepreneurship Week, which was perfect for Searchcamp because we want to engage all the stakeholders and partners in every level that we can to build that startup ecosystem on Teesside.”
Searchcamp are organising a weekend event, just before GEW begins, on 15th-17th November, alongside Leon Pals from the Startup Foundation and the guys from Founder Centric to bring everyone Evolv Weekend Middlesbrough.
Bobby explains: “Everything comes back to our Founder Education Programme and this is at the heart of that weekend. For us, it’s always about bringing in the best people to work with.”
This event is around building an idea, no matter how early-stage it is, and to learn and apply the Lean Startup methodologies and processes, with a particular focus on identifying the customer and their problem or need.
Register for Evolv Weekend Middlesbrough by clicking here.
Evolv Weekend from Evolv on Vimeo.
At the beginning of GEW on Monday 18th, Searchcamp are organising Leancamp with Founder Sal Virani, the first of its kind in the North East.
“I’m really excited about that.” explains Bobby, “Sal is a super guy. If we’re really committed to building a startup ecosystem here on Teesside then these are the kind of people and organisations that we’ve got to get into the University.”
As the Global Entrepreneurship Week continues, Searchcamp are hosting a Lean Startup workshop for academic members of staff, on Tuesday 19th, which introduces them to the foundations of Lean Startup and different methodologies, including the Business Model Canvas and Customer Development. The focus is very much on a User centric and Customer centric approach to product development.
Of course, Searchcamp are also putting on a Lean Entrepreneurs Day on Wednesday 20th for the students from the university through DigitalCity Innovation, Entrepreneurs At Tees, and the Teesside Entrepreneurs Society, who also have given Searchcamp some wonderful support since the start.
“For the student body, these opportunities are just incredible, and we’re so excited about putting them on their doorstep.”
Searchcamp are running the week with Lean and learning as the absolute focus. Bobby explains: “There are good learnings to be taken from Eric Reis’ book, but there almost needs to be a real education programme around what Lean Startup is.”
Insisting that Lean is here to stay, Bobby said: “In many cases, if you’re not looking to operate in a Lean way and eliminate waste, and building something that you haven’t validated, then why are you building it?
“It has never been easier to set up and build an internet based company than it is today.”
He added, “However, the success rates haven’t changed, and for me that’s really down to nobody really teaching this stuff and actually being clear about how to structure an experiment to either validate or invalidate a hypothesis. There’s a lot of learnings to be had.”
During Searchcamp 1, there were many great coaches and mentors who shared with Bobby and the teams, their experiences, and things that they would have done differently, which ties into Bobby’s Lean vision.
“Lean startup is about an attitude, a culture, and it’s about founders and entrepreneurs thinking and operating in a lean and agile way and approaching things very differently.”
Tickets for Evolv Weekend Middlesbrough are available here. If you have any questions don’t hesitate to email – firstname.lastname@example.org
Cross-posted from http://websand.tumblr.com/post/64943457922/websands-4cs-of-lean-marketing.
Saul Gowens writes:
“I launched this idea as part of a talk at a Lean North East on Monday night.
This also included historic footage of Lisa Simpson creating the Lean Start Up – but that is for another post.
The idea for the 4C’s is to suggest a framework to apply for the creation of marketing processes with any business.
The rationale around that in my experience few smaller businesses create a marketing process. The 4cs also helps move a mindset away from Lean methodologies simply being applied to software, after all it emerged from a smash up between Japanese processes commonly applied in manufacturing.
So the four C’s…
Targeting the audience of your marketing message, and the behaviour change you want to influence (aka your marketing objective).
This sets your hypothesis
I recall Doug Richards referring to “marketing as code” in one of his marketing themed school for start ups.
So which code relates to your target audience. This can be existing data, webpages or social media. Anything that needs help from a techie fits here.
Here is your core brief. What elements with your control are you going to change.
Here at Websand HQ we believe that time is a key factor in finding the sweet spot on marketing messages.
The emotion involved in buying decisions make timing really important.
This can also be the basis for your A/B test so remember to test one change at a time wherever possible.
A lot of Lean methodology is considered to be common sense.
If it ain’t broken don’t try and fix it.
This is your measurement and consideration step.
If the results work, then look to apply the process consistently if that is relevant.
If not then make sure you document your learning for future reference, then (if relevant) pivot within the earlier process and repeat.
We are big believers in this stuff and at Websand we are helping ecommerce businesses to create, measure and learn the results from marketing processes for their businesses.
Hope this makes sense to you and is useful. Any questions or feedback please get in touch.